Road safety campaign to help cut child deaths

The Government has launched a new road safety campaign aimed at teachers and schools to help cut child fatalities. A recent survey revealed that 67% of children get fewer than 2 hours of road safety education in their whole time at school and the aim of the new THINK! Campaign is to help schools and teachers highlight the dangers of roads and encourage best practice for children.

I welcome this announcement as coincidentally I attended the Oxfordshire Sixth Form Road Safety event last week. This takes the form of a hard hitting video of a group of young people involved in a two car road incident that leads to the death of one passenger and the paralysis of another. The video is interspersed with testimony from emergency service personnel; medical staff; a parent that had a child killed in a car crash; someone paralysed as a teenager after a night out and finally, a teenage driver serving a long prison sentence for causing death by dangerous driving. All their testimony is moving and some sixth formers are so affected that they leave in tears. Watching it for the second year was no less moving that the first time around, even though I knew what was to come.

Even if the driver is sober, the combination of a full car of teenagers; rural roads with lots of bends and trees and often loud music is a very high risk situation. A careless shout at the wrong moment or some other distraction and the result is a tragedy that could have been prevented.

The new THINK! Campaign from the Department for transport will feature a wide range of new education resources, including easy to follow lesson plans, 2 new films co-created with school children and a song in a bid to make teaching road safety lessons easier and more accessible. The first documentary-style film follows a group of school children as they act out how to cross the road safely after learning to use the Stop, Look, Listen, Think code. The second film follows another 6 children on their different journeys to school, including walking, cycling and scooting. The children explain their top tips for getting to school safely in the form of a new road safety song. The first phase of resources, aimed at 3 to 6-year-olds, are already on the Think! Web site. The next 2 phases for ages 7 to 12 and 13 to 16 will follow in the New Year. I hope that they will be interactive and make use of modern technology to engage with this tech savvy generation.

The importance of this work means that Ministers at the DfE should be aware of the needs of the whole child and not just their academic requirements. Schooling is for life not for just passing examinations however welcome today’s news on reading levels may be.

Finally, road safety also means training in cycling and, as we encourage more young people to cycle to and from school, we need to ensure that they are especially aware of how to stay safe.



Walk or ride to school?

I had been wondering what had happened to the data on journeys to school that the DfE has produced at various times in the past. Thanks to a recent parliamentary question I now know the information is included in the Department for Transport’s travel survey. Their latest report on 2015 can be found at This not the reference cited in the PQ, and Hansard should note that the link in the PQ doesn’t appear to work.

Perhaps the least surprising finding is that fewer older children walk to school. The survey found 48% of 5-10 years olds, compared with 37% of 11-16 year olds, walked to school. However, for journeys of under one mile only 78% of 5-10s walked compared with 87% of 11-16s, so the overall figure may reflect the longer journeys faced by some secondary age pupils, especially in rural areas. In both age groups the percentage walking had declined between 1995/97 and 2015 with, perhaps inevitably, more car journeys taking the place of walking. This may partly be the exercise of parental choice leading to the selection of schools further away from home and partly an anxiety about safety. Indeed, journey distances to education setting have increased by 15% between 1995/97 and 2015. Journey times as a result have also increased by an average of 21 minutes.

The survey also found 59% of 7-13 year olds that walk to school are usually accompanied by an adult. That would have been unthinkable 60 years ago when I started at secondary school. The main reason cited for accompanying a child is the issue of traffic danger. Sadly, apart from accompanying children to school, walking seems to become a less common activity as people become older.

There appears to have been a small increase between the two surveys in journeys by ‘other’ means that include rail and cycling. These ‘other’ forms of transport play a larger part in the journeys of secondary school pupils compared with primary school pupils. I have a secondary school in my councillor division that has a significant number of pupils that cycle to school: indeed, it may have more than any other school in the country, As a result, I am delighted to see any trend back towards cycling.

However, since the unweighted sample since in 2015 was 2,941 made up of 1,475 primary and 1,466 secondary age pupils the outcomes depend heavily on the statisticians have created a valid and reliable sample of the school population. There is some risk of error in the less common forms of transport with, for instance, cycling accounting for 4% in 2009 but only 1% in 2013.

However, as noted earlier, the main trend appears to be for walking to be replaced by a ride in a car to school. This isn’t a healthy trend for either the children concerned or for the air quality around schools where parents drive-up to drop their offspring off in large numbers. The notes to the survey do acknowledge the risk of sampling error.