Road safety campaign to help cut child deaths

The Government has launched a new road safety campaign aimed at teachers and schools to help cut child fatalities. A recent survey revealed that 67% of children get fewer than 2 hours of road safety education in their whole time at school and the aim of the new THINK! Campaign is to help schools and teachers highlight the dangers of roads and encourage best practice for children.

I welcome this announcement as coincidentally I attended the Oxfordshire Sixth Form Road Safety event last week. This takes the form of a hard hitting video of a group of young people involved in a two car road incident that leads to the death of one passenger and the paralysis of another. The video is interspersed with testimony from emergency service personnel; medical staff; a parent that had a child killed in a car crash; someone paralysed as a teenager after a night out and finally, a teenage driver serving a long prison sentence for causing death by dangerous driving. All their testimony is moving and some sixth formers are so affected that they leave in tears. Watching it for the second year was no less moving that the first time around, even though I knew what was to come.

Even if the driver is sober, the combination of a full car of teenagers; rural roads with lots of bends and trees and often loud music is a very high risk situation. A careless shout at the wrong moment or some other distraction and the result is a tragedy that could have been prevented.

The new THINK! Campaign from the Department for transport will feature a wide range of new education resources, including easy to follow lesson plans, 2 new films co-created with school children and a song in a bid to make teaching road safety lessons easier and more accessible. The first documentary-style film follows a group of school children as they act out how to cross the road safely after learning to use the Stop, Look, Listen, Think code. The second film follows another 6 children on their different journeys to school, including walking, cycling and scooting. The children explain their top tips for getting to school safely in the form of a new road safety song. The first phase of resources, aimed at 3 to 6-year-olds, are already on the Think! Web site. The next 2 phases for ages 7 to 12 and 13 to 16 will follow in the New Year. I hope that they will be interactive and make use of modern technology to engage with this tech savvy generation.

The importance of this work means that Ministers at the DfE should be aware of the needs of the whole child and not just their academic requirements. Schooling is for life not for just passing examinations however welcome today’s news on reading levels may be.

Finally, road safety also means training in cycling and, as we encourage more young people to cycle to and from school, we need to ensure that they are especially aware of how to stay safe.

 

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2 thoughts on “Road safety campaign to help cut child deaths

  1. Thanks for this John. I have recently completed an evaluation of an outstanding travel safety programme working across 130 London secondary schools – Youth Travel Ambassadors. It is a peer-led social action model of intervention and achieves a remarkable reach and impact on young people in the schools in which it takes place.
    https://tfl.gov.uk/info-for/schools-and-young-people/teaching-resources/youth-travel-ambassadors?intcmp=14802

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